Audio Formats

There is so much more to audio than sound. Being that all we need is a basic understanding of audio file formats for whatever use we need it for, I feel as though we (especially my generation) take it for granted. Even the way we manage and handle audio files has come so far and we just take it for it is and accept. I remember when CD's were really starting to phase out tapes. I remember the FIRST CD I bought in 3rd grade (possibly '97 or '98). TODAY, only ten years later, CD's can be considered irrelevant with the abundance of digital MP3 file usage. It's crazy. The speed that technology is moving at is scary, as we already discussed. I can't even imagine the advances that my children will deal with. They will probably be advancing on a YEARLY basis a compared to out decade changes. I wonder what my parent's think about this as they can remember as far back as records and ATRAC's.

Understanding audio and its file formats can be very important in my field. Whether you're a designer, director or manager, I'm sure you would have to have at least basic knowledge of it. Audio is used in commercials, presentations, sound bites and many other instances in the Advertising field. As a graphic designer, I primarily work with print and Web material. In my office, we create videos as well and at times, I may have to assist with that. Audio is almost always included.

Sometimes, audio files don't come in file types that are ideal for projects. There is plenty of free software out there than can fix this problem. Switch Sound file converter does that. This easy to use program only takes MP3 and WAV files as input BUT it can output these files to 21 other file types for whatever your needs may be. I definitely could see myself using this one day.

My Sound Project (Podcasting Lesson)

My sound was inspired by the Roe v. Wade Supreme Court case. In light of Sara Ragle Weddington

visiting UF (story here) to speak, I thought it was fitting to make a slight commentary on

the issue. I believe that choice is circumstantial when it comes to the abortion situations

but i feel like pro-choice and choice advocates get caught up in their view points and lose

sight of other factors in situations. With this sound project, I took actual audio from the

case that is available online here and layered the case name and number over the argument.

The argument is Weddington's conclusion first said coherently representing choice advocates

then incoherently to represent anti-choice. I think it makes an interesting composition

and interesting commentary.

Sounds in the advertising field can be a wonderful enhancer to presentations or even actual

ads. In most media other than print, there is an audio element that adds to composition

whether it be a voice over, someone speaking to the audience or simply just music. I think

so of the more memorable ads not only have interesting imagery but interesting audio.

Here is my project!