Open Source Software

Open Source software can easily become one of the best innovations of our time. With people knowing so much about technology where they can create software or modify open source software to cater it to their needs is mind boggling. Open Source software allows people to access source codes so they can understand and manipulate everything about it. Open Source software is used by many as alternatives to software that you have to pay for like word processors or photo editing programs but the true gem in these programs is the access to the source code. This allows for so much innovation and creativity.

Open Source software can be used in the advertising field in many ways. I know that use of of Audacity and the VLC player is wide spread across the field. There are some in the field that can code so they really are the ones that can benefit. They can use the source code to cater programs to whatever they need in particular situations or even just general use in their office. I know there are probably so many more that are widely used that I'm not even aware of in the field but I'm sure their out there.

This Open Source software could be a break through in the advertising field.

With Google making 97% of its billion dollar quarters from its advertising programs, Web advertising is venturing into a great realm of new opportunity. Openads, an open source software, is one of the only ad servers that are free (dated article). Ad servers allow you, along with AdWords, to control what ads appear on your site so you can cater them to your viewers. If ads are actually links to what your viewers want to see and are reliable, this could really help you out.