These skills are ABSOLUTELY essential to success in the advertising field. A comprehensive tool box of the skills can help a student candidate become an amazing asset to firm's or company's team. To me, the themes become more important than having a grasp on the subjects. For instance, a sense of global awareness is truly imperative to understanding consumers, products and trends as extending your sights to the international level can open and explain so much more. The skills and tools that are also described can surely not only help candidates within my field but candidates in ANY field. I understand why 21st century skills are important and I support a stress being put on them.
Following suit with some of our more intriguing videos we have seen in class, this fairly new YouTube video analyzes 21st century skills, where we stand with it and even where we should go with it (broadly). It uses information presented i class but expands on it to present better understanding of the material. I agree with the video, especially since statistics were shown. School is to prepare students to work. If there are deficiencies in candidates in terms of what employers what, then we have a major problem.
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